Hotpoint brings food-waste initiative to pop-up cafe

Hotpoint brings food-waste initiative to pop-up cafe

Menu features items made with some of the most commonly wasted foods to show diners how leftovers can be turned into tasty meals.

Hotpoint is showing consumers how to be creative with leftover food as part of its ongoing initiative to tackle food waste.

The Hotpoint Fresh Thinking Café, a pop-up serving a tasting menu inspired by the top wasted foods in the UK, will showcase how often forgotten foods can be turned into a tasty and nutritious meal.

Customers can "pay as they feel" for dishes, with all proceeds donated to FoodCycle, a charity fighting food waste, food poverty and loneliness. Hotpoint ran similar "food cycle" roadshows over the summer at select festivals, including Camp Bestival. The activity was devised by XYZ.

The activation is taking place in Bethnal Green, London, during 10-11 October. 

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free