Hotels.com's Captain Obvious is really (really) running for president

Crispin Porter + Bogusky campaign kicks off political arc

The presidential race is obviously not an actual foot race, so Hotels.com spokesperson Captain Obvious is donning sneakers and gym shorts to run it. He announces his candidacy while jogging in place behind a podium in a spot from Crispin Porter + Bogusky replete with the puns and wordplay endemic to the long-running campaign, which debuted in 2014. The full media push includes pre-made GIFs, fan-editable green-screen video and 51 short clips featuring the character "in" each state and the District of Columbia. The character’s verified Twitter account will also begin live-tweeting during upcoming presidential debates, beginning with the Republican showdown in Houston Feb. 25.

Credits

Agency
CP
B
Chief Creative Officer
VP/Executive Creative Director
Executive Technology Director
Creative Director(s)
Associate Creative Director(s)
Sr. Interactive Developer
Designer
VP/Group Executive Producer, Interactive
Integrated Head of Video
VP/Executive Producer
Sr. Producer, Interactive
Jr. Producer, Video
Integrated Producer, Video
Jr. Producer, Interactive
Associate Director, Architecture
Technical Lead
Associate Experience Director
Production Company & City
Director
Director of Photography
Executive Producer(s) (Production Co)
Edit Company & City
Director of Photography
Assistant Editor
Post Executive Producer
Post Senior Producer
Post Production & City
Producer (Post Production Co)
Flame Artist
Quality Assurance
Audio Finishing Company & City
Audio Engineers
Audio Producer
Telecine Company & City
Telecine Artist
Telecine Producer
Evp/Managing Director
Account Director
Content Supervisor(s)
Group Director, Strategy
Executive Business Manager
Business Affairs Manager, Interactive

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free