The chocolatier will be hosting the after hours tasting events to drive customers into Hotel Chocolat stores and to build brand loyalty.
Each 45-minute event will host 10 guests, who will receive a glass of Prosecco on arrival, followed by a chocolate tasting session. Sessions will sometimes include a pairing which could be anything from red wine to cocoa gin or a herbal infusion with cocoa shells.
Tickets are being sold for £10 each and each guest will receive 'Secret Cards' on the night, which will entitle them to their £10 ticket price back off anything they purchase at the event.
Chocolate Lock-Ins will be taking place at Hotel Chocolat shops in Moorgate, Cheapside, Regent Street, Victoria Street, Edinburgh, Leeds, York, Southampton, Worcester and St Albans.Cadbury staged an easter egg hunt in a giant maze at the London Eye. See the pictures here.
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