BBDO Argentina created a clever, slightly depressing, backwards ad for Tulipan's Up.
Toilet blockage. School tuition. Foot fungus medication. They're all part of normal life. Well, hopefully, not that last part. But they shouldn't be part of your bedroom life. That's the new message in a spot from BBDO Argentina for intimacy brand Tulipan. To promote its sex drive-enhancing supplements called "Up," the creative agency reveals a couple getting hot and heavy—but in reverse. For every sweet nothing about the baby crying whispered, another article of clothing is put back on. Titled "Clean Talk," the 30-second spot will air on the brand's Facebook page and Argentinean television.