Hostelworld.com has recut and rereleased a TV ad that was banned in 2015.
The spot, by Lucky Generals, was ordered to be pulled by the regulator because it featured young travellers tombstoning (jumping into water from cliff edges) while skinny-dipping. The new version is almost the same, but only shows travellers jumping into the pool from lower platforms. Perhaps keen to avoid being too safe, the brand is asking people to send pictures through social media of them swimming and is calling the campaign "dip pics" – a wordplay on dick pics. Those with the best shots will win 28 nights in a hostel.