Hostelworld "meet the world" by Lucky Generals

A group of travellers strip off and go skinny-dipping in Hostelworld's first TV campaign.

The ad shows a bit more flesh than people are used to in an ad break – but it first aired during Game Of Thrones and anyone watching that show is not likely to squirm at the sight of a few bums. Targeting millennials, the spot is accompanied by Seasons (Waiting On You) by Future Islands. Lucky Generals created the activity and also launched a rebrand for the hostel-reservation website. The agency street-cast real travellers in the UK and Mexico to star in the ad. It was directed by Sara Dunlop through Rattling Stick. Media was by the7stars.