Hostelworld "In da hostel with 50 Cent" by Lucky Generals

50 Cent (Curtis Kames Jackson III) follows in the footsteps of retired boxer Chris Eubank by starring in the new online ad for Hostelworld.

Lucky Generals created the spot, which plays out like a parody of MTV Cribs with 50 Cent giving viewers a tour of a Barcelona hostel. The ad, which was directed by Barry Bangs through Smuggler, is being seeded on 50 Cent’s social media channels.