Hostelworld "Clickbait Charlie" by Lucky Generals

Charlie Sheen tries to redeem his bad-boy image in the latest spoof campaign from Hostelworld created by Lucky Generals.

In a nod to the fake news phenomenon, six short videos "break" scandals such as "Sheen caught on camera sleeping with seven people" and "Sheen in 8am shot shocker". But nothing is as it seems, naturally – twists at the end of the spots reveal the former wild boy in tame scenarios such as sleeping in a dorm room, playing chess and table tennis, and drinking wheatgrass shots. The work was directed by Vaughan Arnell through Moxie Pictures.