How Hostelworld challenged assumptions about Charlie Sheen - and hostels
Hostelworld and Lucky Generals' "Clickbait Charlier" proved a shockingly effective social campaign. The work was highly commended in the Social Storytelling category at Campaign's Marketing New Thinking Awards 2017, held in association with Sky Media.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.