SectorFood and Drink and Grocery food
BBDO Minneapolis intros new snack for Hormel Foods
When a famished boy complains that he’s so hungry he "could eat a horse," a helpful equine appears in front of him and suggests he eat a peanut butter alternative. The 30-second commercial introduces Skippy’s new snack P.B. Bites. The spot is part of a national campaign that includes TV, digital and social media.