In a hookup world, Match.com tries selling commitment

Singles tell friends and family "I Met Someone" in SS+K spot

When does dating become an actual relationship? When your friends know about it, says Match.com in a new spot by SS+K. This is the first work the agency has created for the brand, which asked for something that would set it apart in a market oversaturated with hookup apps and dating sites, many of which are free  -- a solid price point compared to Match’s subscription fee. The 30-second TV spot debuted this week and is running nationally.

Credits

Agency
Partner, President
Partner, Chief Creative Officer
Director of Production + Innovation
Senior Producer
Senior Art Director
Senior Copywriter
Business Manager
VP, Account Director
Partner, Head of Strategy + Research
Production Company
Managing Director/Executive Producer
Head of Production/Executive Producer
Director
Executive Producer
Editorial Company
Editor
Asst. Editor
Music Company

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