SectorTelecom / Utilities brands
Honor's latest campaign plans to change perceptions about phone usage among young people.
Mobile tech brand Honor is hoping to quash negative youth stereotypes with a graffiti-based campaign. Titled "#SwitchedOn", the London-based campaign depicts four Gen Z-ers looking nonchalantly at their phones. At night, glow-in-the-dark paint appears over the graffiti art to present a more positive message of connectivity for young people. The artwork stands alongside the caption: "We’re more creative, connected, entrepreneurial and #SwitchedOn than ever before."
This comes after the company found 76% of 16- to 24-year-olds believe older generations feel they are spending too much time on their phones. The work was created by Jay Kaes through Graffiti Kings.