HONG KONG — Kicking off its 40th anniversary in Hong Kong, and as part of the brand's global #imlovinit day on March 24, McDonald's threw a surprise birthday party for one local customer.
The woman was selected from among customers who had booked a birthday party at a local McDonald's. However, she arrived only to find there had been some mixup, at which point she was taken away in a special minibus populated by increasingly odd characters. The ride ended up at a surprise party in a stunning 100th-floor location, with celebrity MCs Donald and Jim, celebrity DJ Sam Lee, Jan Lamb, Jun Kung and up-and-coming band Dear Jane. Alcohol was served by McDonald’s partner Heineken.
"We at McDonald’s Hong Kong have always been about surprising and delighting our customers—that’s what we do best," said Yvonne Tang, senior director, marketing, McDonald’s Hong Kong, in a statement. "So what better way to start off our 40th anniversary than by taking this to the next level?"
Other global #imlovinit24 sites included McCafe ball pit in Sydney, a McTollbooth in Manila, giant straws given out in Argentina, a "jingle bench" in Warsaw, a surprising photo booth in Tokyo, and ice coupons in Rio (see video below).
Client: McDonald’s Hong Kong Ltd
Agency: DDB Group Hong Kong
Executive Creative Director: Clifford Ng
Creative Director: Leung Chung, Julia Hou
Associate Creative Director: Li Man Fung
Art Director: Isaac Chiu, Andy Chan
Creative Technologist: Manolis Perrakis
Planning Director: Andreas Krasser
Regional Director, DDB Asia, Asia Pacific: Peter Rodenbeck
Group Account Director: Gladys Chin
Associate Account Director: Koman Ko
Business Director: Adrian Li
Senior Account Director: Yan Kwan
Social Media Manager: Tammy Lui
Media Agency: OMD
Business Director: Germaine Tse
Group Head: Tiffany Cheng
Kinkmedia, Director: KK