Honey Maid continues focus on diversity of American families

Droga5 sticks with 'wholesome' approach for ongoing Honey Maid campaign

Now entering its third year, Honey Maid’s "This is Wholesome" campaign from Droga5 continues with four new spots celebrating the real stories of diverse American families. In "Neighbors," two families bond over their daughters’ friendship despite their different cultures. "Little Brother" features a boy speaking about how it doesn’t matter to him that his younger brother is adopted. In "Husband," a disabled veteran sits down with his family to eat, and the Spanish-language spot "Mis Hijos" shows a Latino father coming to terms with his son’s sexuality.  The brand also launched The Wholesome Button, a web browser extension by Weber Shandwick that replaces headlines and photos with cutesy content and links to Honey Maid videos.

Credits

Agency
Creative Chairman
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Junior Art Director
Junior Copywriter
Chief Creation Officer
Head of Broadcast Production
Senior Broadcast Producer
Global Chief Strategy Officer
Strategy Director
Senior Strategist
Senior Communications Strategist
Social Communications Strategist
Group Account Director
Account Director
Account Director
Account Manager
Associate Account Manager
Project Manager
Wholesome Button
Creative Director
Associate Creative Director
Copywriter
Junior Copywriter
Art Director
Creative Technologist
Production Company
Account Executive Vice President
Account Vice President
Account Director
Production Company
Director
Executive Producer
Editorial
Editor Mark Potter
Assistant Editor
Producer
Post Production
Executive Producer
Flame artist
Color
Colorist Seth Ricart
Executive Producer Marcus Lansdell
Music
Sound
Mixer Rob McIver

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