AdvertiserMondelēz and Honey Maid
SectorFood and Drink and Grocery food
Graham cracker brand documents a family of immigrants celebrating America
A web film by Droga5 for Mondelez brand Honey Maid explores the Gomez family as they prepare for their Fourth of July celebrations.
Like one in five families in the US, the Gomezes are immigrants. The family members discuss both the ups and downs of their new life in the US, but together are always smiling.
The product featured in the ad doesn't appear until after the one-minute mark, whilte the family takes center stage.
A previous digital video spot also by Droga5 for Honey Maid also covered family life.