Honda 'The Endless Road' by Mcgarrybowen London

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Honda "The Endless Road" by mcgarrybowen London.
Honda "The Endless Road" by mcgarrybowen London.

Cannes-winning ad gets mind-bending sequel

The 2013 Honda ad "Illusions."

Honda's 2013 ad "Illusions" by Mcgarrybowen London took Cannes Lions by storm in 2014, winning a top nod at the advertising award show. A sequel, "Endless Road," continues the visual theme of optical illusion.

The 2013 ad featured a trompe-l'œil illustration that appeared three-dimensional. The new TV spot features Honda's CR-V driving down a road that continues like a Möbius strip.

The hypnotic video loops while the song Bernard Herrmann's "Twisted Nerve" plays in the background — which cinephiles may recall from "Kill Bill" and other media.

A digital version takes advantage of the medium, allowing the optical illusion to last infinitely while displaying the time and weather. A behind-the-scenes video shows the special-effects magic that brought the ad to life.

Campaign credits

Client: Honda
Agency: Mcgarrybowen London
Executive Creative Directors: Angus Macadam, Paul Jordan
Creative Team: Charlotte Watmough, Holly Fallows
Planner: Michael McCourt
Agency Producer: Sian Parker
Business Director: Alice Tendler
Film Production: Gorgeous
Director: Chris Palmer
Executive Producer: Rupert Smythe
Editor: Scot Crane
Postproduction: Glassworks; FaTiBoo
Flame: Lewis Saunders
Creative Director (3-D): Jordi Bares @ Glassworks
Colorist: Seamus O'Kane @ The Mill
Digital Production: MediaMonks
Executive Producer: Wouter Smit
Producer: Rodrigo Alberini
Creative Directors: Jon Biggs, Alex Danklof
Project Manager: Sylvia van der Leen
Audio Production: Munzie Thind @ Grand Central
Music: Twisted Nerve Main Theme
Composer, Arranger: Bernard Herrmann