Honda remakes "Now is the Moment" spots with singing cats

"Meow is the Moment" celebrates the arrival of International Cat Day

Honda's "Now is the Moment" campaign has been a constant presence on TV this summer, launching countless earworms with its choral renditions of catchy pop songs. Now, in honor of International Cat Day (August 8th), the brand and agency RPA have produced an all-feline edition in which a chorus of cats meow their way through the Go-Gos' "Head Over Heels." Alas, the clip will live online only, mostly on Honda's social feeds. The good news is, because these are cats, there will be GIFS to "support" the video. 

Credits

Summer Clearance
Client
Agency
EVP, CCO
SVP, ECD
Associate Creative Director/Art
Copywriter
Art Director
Copywriter
SVP, Chief Production Officer
VP, Executive Producer
Producer
VP, Director of Business Affairs
Executive Digital Producer
Digital Producer
Digital Production Coordinator
VP, Associate Director, Digital Marketing
Manager, Digital Strategy
Sr. Specialist, Digital Content Strategy
Specialist, Digital Content Strategy
EVP, Management Account Director
SVP, Group Account Director
VP, Management Supervisor
Account Supervisor
Account Executive
Account Coordinator
Product Information Manager
Product Information Coordinator
Production Company
Executive Producer
Head of Production
Line Producer
Director of Photography
Editorial/Post FX
Post Producer
Post Producer
Visual Effects Artist
Colorist
Music
Executive Producer
Executive Creative Director
Creative Director
Arranger
Arranger
Engineer
Re-Recording Mixer
Assistant Re-Recording Mixer
Executive Producer

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