Honda drivers get an educational way to keep the kids quiet in the car

RPA spot illustrates children's imagination

Storybook characters come to life in this ad from RPA kicking off Honda’s new Road Readers Program and the Honda Road Readers mobile app, which plays a selection of audiobooks that are now available for free to Honda owners.

The backseat of a minivan isn’t an inspiring venue, and the kids are bored being shuttled to school, sports and other extracurricular activities. But as an English voice relays the adventures of Peter Pan, they awake from their stupor to engage with the fictional creatures now soaring around the cabin. Remember, kids can’t listen to stories and talk at the same time!