Honda celebrates F1 story ahead of Australian Grand Prix

Honda: celebrating its F1 history ahead of Australian Grand Prix
Honda: celebrating its F1 history ahead of Australian Grand Prix

Honda has unveiled its Formula One digital offering ahead of McLaren-Honda's first appearance during the Australian Grand Prix.

The Honda Racing F1 site pulls in content from both Honda and McLaren’s social media feeds, offering a glimpse behind the scenes to Formula One fans.

It also celebrates Honda’s role in Formula One history, showing key events such as the brand’s debut in 1964, its 14-year hiatus in 1968, and a partnership with McLaren that ushered in a golden era of racing with driving legends Ayrton Senna and Alain Prost.

The site, developed by DigitasLBi and Lost Boys, will show teaser content ahead of the first race on 15 March. The idea is to celebrate engineering feats over the high-octane heroics of motorsports.

Akika Itoga, spokesman for Honda R&D Europe, said: "Racing, especially pinnacle racing, is the ultimate learning ground for our engineers and Honda, and helps shape the future of all our technological innovations."

Read next

To disrupt, or be disrupted, that is the question

Hacked off: why innovation is more than a hack away

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free