Homebase "Welcome back indoors" by Atomic

Homebase celebrates the end of the British summer with a seasonal spot.

The 20-second ad shows an eagle-eyed couple as they notice the early signs of autumn during an outdoor meal. The pair listen to the clink of wind chimes as their salad blows away, spurring them to head back indoors to embrace the beginning of pumpkin spice season.

It ends with the couple eating in the comfort of their own home while a storm blows a parasol through their back garden. 

The work was written by Simon Welch, art directed by Matt Welch and directed by Andrew Gaynord through MindsEye. Havas is the media agency.

Credits

Agency
Creative director/creative partners
Creative director of design
Strategy director
Business director
Account director
TV producer
Director
Production company
Producer
Production manager
Chief marketing officer
Brand marketing manager
Marketing executive
Art director
Copywriter
Media agency
Music supervisor

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