A history of Snap(chat) as it turns five

The newly-rebranded Snap turns five this week, evolving not only its name, but its core product beyond messaging.

Chief executive Evan Spiegel revealed Snap Spectacles, camera-equipped glasses that upload images and video directly to the app. 

The glasses see Snap evolving beyond its original USP of disappearing messages, though the company is coy about whether it might release more hardware.

Snap boasts 150m daily active users globally.

Read our timeline and watch the video, co-created with with Contented, to see how the company evolved from ephemeral messaging to a creative phenomenon.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free