Hinge "Designed to be deleted" by Opinionated

Dating app Hinge has launched an international campaign, by Opinionated.

Promoting its selling point of making it easy for users to delete their profile, four TV spots will air in the UK from Monday (12 July), directed by Val Dayton and Jon Faris ,and produced by TK Knowles and Brian Etting at BOB Pictures.

They will also appear on video-on-demand services and social media. The campaign is being rolled out globally throughout the summer.