AgencyLeo Burnett Chicago
SectorFinancial services and Insurance
Twin real estate experts try musical styles on for size for Leo Burnett Chicago
Drew and Jonathan Scott are the "Property Brothers," identical twins who renovate real estate for breathless couples on HGTV’s highest-rated show. They also star in a new musical series of digital ads for Esurance, singing home and auto care advice in a variety of cheesy costumes and musical styles. In the first 60-second film from Leo Burnett Chicago, the brothers suggest cleaning car headlights with toothpaste while crooning overly produced ‘90s synthpop in polyester suits. Future tips to be released throughout the rest of 2017 will include fixing scratched furniture and organizing underneath cabinets, set to rap or country. And the Canadian duo dresses like at least one U.S. president.