Helzberg Diamonds creates a 'Will You' proposal ring

"Will you marry me?" This question often causes a lot of anxiety – and not only about the answer to the proposal, but whether or not he or she will like the ring. Helzberg Diamonds and Carmichael Lynch decided to take the stress about ring out of the equation with its "Will You?" ring. The $50 band is etched with the phrase: "This is a ring, not the ring," and the top of the box says, "The first of many things we'll do together." Now, couples can enjoy the ring shopping experience together.

Credits

Chief Creative Officer
Creative Director
Associate Creative Director, Writer
Art Director
Design Director
Associate Creative Director, Designer
Head of Production
Executive Content Producer
Senior Content Producer
Executive Interactive Producer
Interactive Producer
Print Producer
Business Manager
Group Account Director
Account Supervisor
Account Manager
Project Manager
Chief Strategy Officer
Brand Planner
Senior Vice President, Partner
Media Relations Strategist
Account Supervisor
Social Engagement Manager
Content Strategist
Social Engagement Strategist
Community Manager
Post Production (So.Many.Rings
Edit House
Editor
Executive Producer
Producer
Audio Mix
Sound Design
Audio Engineer
VFX House
Music Company
Post Production (Do it Together
Edit House
Editor
Executive Producer
Producer
Audio Mix
Sound Design
Audio Engineer
VFX House
Music Company