Help for Heroes "40,000 strong" McCann UK

Help for Heroes highlights the struggles of wounded veterans with a miniature model installation.

Located at Manchester’s Arndale Centre, the work highlights the individual models in the installation, which are based on real-life veterans. Each tells its own story of help and recovery thanks to the charity. 

In exchange for a donation through the charity’s website, supporters will receive their own boxed model veteran from the exhibition. The installation is inspired by research which found that injuries have ended 40,000 military careers in 20 years.

This comes as part of Campaign’s Hack 50 initiative, in collaboration with Facebook, which saw five leading agencies build mobile charity campaigns to mark Campaign's 50th anniversary.

The work was created by Elliot Lee, Rory Peyton-Jones, Jessica Rees, Nico Laudrup and Elin Enstrom, and directed by Blake Claridge through Eight Engines. The media agency is Mediacom.