"Before we were moms, we were tight, we were pert. Now 1 in 3 of us deals with the squirt"
For the past two years, HelloFlo’s refreshingly frank videos has been making us laugh about menstrual cycles and their attendant indignities. Unfortunately, that laughter was causing one in three women who’ve given birth to wet themselves. So in its latest video, along with sponsor Kotex, HelloFlo takes the "sneezy pees" on with an inspiring fight anthem and some, er, interesting choreography.