Hellmann's launches UK food tour selling sandwiches

Hellmann's, the Unilever-owned mayonnaise brand, is kicking off a six-month food tour across the UK.

The activation begins on 19 July in Soho, London, with a "Deli Exchange" where the brand is serving sandwiches created by Berlin deli Mogg, as well as Californian site Ike’s Love and Sandwiches.

The experience is being delivered by W Communications with Bearded Kitten. It will be serving a range of sandwiches featuring salt beef, pastrami, vegan meatballs, and chicken until Saturday. The tour is also set to visit Dublin, Manchester, Bristol, Liverpool and Glasgow.

All proceeds from the sales will be donated to Action Against Hunger.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free