Helen Mirren returns for L'Oreal and says, 'We've still got it'

The UK campaign promotes the company's latest skincare innovation, Age Perfect Golden Age

LONDON — Helen Mirren stars in her second TV ad for L'Oreal Paris promoting the brand's new Age Perfect Golden Age cream. McCann London created the ad, which will run on UK TV and online starting today and will be backed by print and outdoor executions. In the ad, Mirren talks about feeling washed out but never washed up before a voiceover delivers L’Oréal’s customary "science bit" (a phrase coined by Jennifer Aniston in one of her ads for the brand). Mirren signs off by saying, "We’ve still got it and we’re still worth it."

Mirren appeared in her first ad for the brand in February 2015, in a spot that addressed women feeling invisible as they got older. The new ad was written by Rob Brown, art directed by Andy Tannock and shot by Peter Lindbergh through Why Us. Maxus handled the media.