Heinz 'Heinz Ketchup Got A New Mustard' by David

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Heinz "Heinz Ketchup Got A New Mustard" by David.
Heinz "Heinz Ketchup Got A New Mustard" by David.

Heinz squeezes out ad for brand's yellow mustard with a new recipe

It would be a crime to put yellow, not brown, mustard on a pastrami sandwich. A new ad campaign by David for Heinz says if you're going to use yellow mustard, use Heinz.

The ad features a man and a woman dressed as a bottle of Heinz ketchup and Heinz mustard. The guy in the ketchup bottle says "I'm so glad you came, I knew everybody would love you." Then, a woman (an ex?) dressed as generic brand yellow mustard seems jealous and a man in a hot dog suit tries to cool the situation.

Heinz is extending the campaign with their YouTube avatar, YouTube page, and Facebook profile all proclaiming "Ketchup's got a new mustard."

Campaign credits

Client: Heinz
Agency: David
SVP, ECD:
Anselmo Ramos
Associate Creative Director (AD):
Tony Kalathara
Associate Creative Director (CW):
Russell Dodson
Planner:
Paul Ramirez
Dir. of Integrated Production:
Veronica Beach
Sr. Producer:
Yamaris Leon
Digital Producer:
Yamaris Leon
Managing Director:
Paulo Fogaca
Account Director:
Carlos Rangel
Studio Production Artist:
Carlos Panza Lange
Business Affairs Manager:
Libby Fine
Production Company:
Biscuit Filmworks
Director:
Jeff Lowe
DP:
Darko Suvak
Executive Producer:
Colleen O’Donnell
Producer:
KaliNiemann
Production Mgr.:
Amanda Amann
Casting Agent:
Alyson Horn
Animations/Graphics Co:
Jogger
Flame Lead:
David Parker
Producer:
Lynne Mannino