Heineken "Share the drama" by Publicis Italy

Heineken's Uefa Champions League campaign illustrates the drama of football through three Hollywood-style spots.

Each ad by Publicis Italy mimics a movie genre with sweeping cinematic scenes featuring stars of the sport. In one, Ronaldinho faces off with adversaries in a futuristic drama, while another ad set in the 18th century sees Liverpool goalkeeper Jerzy Dudek in a duel where he dodges bullets that transform into a ball. The work was directed by Fredrik Bond through Sonny London.  


Senior director global Heineken brand global commerce
Heineken brand communication & digital director global commerce
Heineken communication manager global commerce
Global chief creative officer Publicis WW
Executive creative director Publicis Italy
Executive creative directors Publicis Milan
Associate creative directors
Head of TV
Worldwide account director
Account manager
Production company
Line producer
Production manager
Post production
Creative director
VFX supervisor
CG supervisor
Sound design