Heineken opens The Power of Summer with Everyman Cinema

Guests watched the film alongside the River Thames
Guests watched the film alongside the River Thames

Everyman Cinema showcased its outdoor cinema concept, The Power of Summer, last night (15 July) in association with beer brand Heineken, beneath the towers of Battersea Power Station in London.

Guests attended a screening of Quentin Tarantino’s breakthrough film Reservoir Dogs. Waitresses in branded Heineken uniforms were on hand at the entrance of the industrial venue to hand out cold bottles of beer.

Cinema-goers experienced the open-air theatre on beanbags on the grass or in private pods, which came with table service and a wool blanket to keep attendees warm. Guests popped on a pair of headphones to experience the film projected in high-res 4K.

The event was produced in conjunction with a pop-up street food market and bar from Street Feast. The menu featured slow-cooked beef burgers with truffle mayo and champagne slaw from Le Bun, hot dogs with pineapple and mayo relish from Dogtown and fresh sea bass with sweet potato and Peruvian corn from Aji Cevichi.

Cinema staples such as popcorn, jelly sweets and chocolate honeycomb bites were also available to snack on, while giant-sized cocktails featured on the drinks menu alongside ice-cold Heineken.

The Power of Summer park is open until the 31 August from 4pm daily. Films on the programme include cult classics such as The Big Lebowski, Annie Hall and Fight Club, as well as family favourites Wall-E, Lady and the Tramp and Toy Story.

Experiential workshop company Indytute will also be hosting a variety of events at the park such as a session with street art group Animaux Circus, a cookery masterclass with chocolatier Paul A Young and an outdoor yoga class with Fat Buddha Yoga.

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