Heineken "No compromises" by Publicis Italy

As part of its anti-drink driving programme Heineken has released a new TV ad starring 2016 Formula One champion Nico Rosberg.

In the spot, Rosberg refuses to compromise on his principles in a number of ways, eventually turning down a beer because he’s driving. It follows a previous ad featuring F1 veteran Jackie Stewart. Heineken also developed a pilot study across ten bars in which drivers were encouraged to stay sober. 


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