Heineken and Duracell join Amazon's new wave of UK Dash Buttons

UK households can now reorder beer, shoe polish, air freshner or batteries with the touch of a button as Amazon introduces 20 Dash Buttons for Heineken, Kiwi, Glade and Duracell.

10 most popular dash buttons



  1. Andrex

  2. Finish

  3. Ariel

  4. Gillette

  5. Nescafé Dolce Gusto

  6. Listerine

  7. Fairy

  8. Dettol

  9. Whiskas

  10. Lenor

These and 16 other new brands including Tassimo, IAMS, and Mr. Muscle can be found here

Dash Button is Amazon's Wi-Fi connected device that links up to Amazon's one-click shopping, placing an order every time you hit the button. 

The buttons cost £4.99 but customers get that amount taken off their first order. 

Since Dash Buttons launched in the UK last year, the ten most popular buttons have been (see right): 

"When we first launched the Whiskas Dash Button it was so popular we saw the button sell out in the first 24 hours," Gina Head, senior brand manager, Whiskas Pouch, said. "It’s given our customers a simple way of shopping that makes their lives easier and ensures that their cats never go without Whiskas."

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