Heineken "dropped: Cambodia" by Wieden & Kennedy Amsterdam

Heineken has released the second instalment of its "dropped" campaign, where participants are stranded in a remote location and must use their wits to reach a given destination. Wieden & Kennedy Amsterdam created the campaign, which this time stars the Greek dancer and yoga instructor Stavros. He is dropped in the Cambodian jungle with a giant duck boat and must find his way to Phnom Penh while negotiating roads and rivers. The ads, which appear on Heineken’s YouTube channel, were written by Hugo van Woerden, art directed by Philip Brink and directed by Roel Welling through Wefilm.


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