Latest installment of "Fastest Seat in Sports" campaign puts social influencers in the driver's seat
For the fifth year, Honda is back with its Fastest Seat in Sports campaign, which once again puts everyday people in the driver’s seat (sort of). Last year, the automaker used an online simulator paired with Google Street View. This year, with help from agency RPA, Honda is kicking it up a notch, using 360 video that will be uploaded to Facebook, YouTube and UsaToday.com as well as RaceWithHonda.com. The campaign will also follow social media stars Cody Johns and Nigel Sylvester as they go for rides in famed IndyCar two-seaters. Other videos, titled "The Teams Behind the Dreams," feature the racers themselves talking about their crews.