Headspace brings meditation to the masses

Meditation isn’t just for yogis and hippies anymore. A new campaign from Mother New York for the Los Angeles-based startup Headspace features actual users and their meditation-enabled affirmations. A scuba diver uses it to keep from freaking out. A CEO calms himself when parenting two daughters becomes nerve-wracking. A salsa dancer trains to a different kind of music. The campaign is running online and in OOH placements on the NYC subway.