Headspace brings meditation to the masses
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Advertiser
Headspace -
Agency
Mother New York -
Sector
Media / Entertainment Brands -
Exposure
United States
Mother New York lets real customers make the case for brand's first ad campaign
Meditation isn’t just for yogis and hippies anymore. A new campaign from Mother New York for the Los Angeles-based startup Headspace features actual users and their meditation-enabled affirmations. A scuba diver uses it to keep from freaking out. A CEO calms himself when parenting two daughters becomes nerve-wracking. A salsa dancer trains to a different kind of music. The campaign is running online and in OOH placements on the NYC subway.