Headspace brings meditation to the masses

November 22, 2016

Mother New York lets real customers make the case for brand's first ad campaign

Meditation isn’t just for yogis and hippies anymore. A new campaign from Mother New York for the Los Angeles-based startup Headspace features actual users and their meditation-enabled affirmations. A scuba diver uses it to keep from freaking out. A CEO calms himself when parenting two daughters becomes nerve-wracking. A salsa dancer trains to a different kind of music. The campaign is running online and in OOH placements on the NYC subway.