Head Tennis appoints Radiator for racquet launch

The event will launch the Head Graphene XT Radical tennis racquet
The event will launch the Head Graphene XT Radical tennis racquet

Creative agency Radiator Communications has been appointed to create and manage Head Tennis' latest product launch event starring Andy Murray.

Taking place on 12 November, the event will celebrate the unveiling on the Head Graphene XT Radical tennis racquet. It will be held at sports retailer Pro:Direct’s new interactive store – LDN19 in London.

Andy Murray, one of Head Tennis’ global sponsored players, will make an appearance at the launch.

Radiator has designed the event to showcase the racquet’s bold graphics. It will also create shareable film and social media content as part of the live campaign. 

Gaby Jesson, co-owner of Radiator, told Event: "It’s great to be working with Head Tennis, Pro:Direct and Andy Murray on this innovative launch concept. We are looking forward to delivering a successful event and digital content piece to maximise shareability."

More: Five of the best brand activations at Wimbledon

American Express delivers US Open-inspired tennis experience

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