Haymarket's FourFourTwo scoops Grand Prix at AOP awards

Haymarket's FourFourTwo editor at AOP awards
Haymarket's FourFourTwo editor at AOP awards

Haymarket's FourFourTwo was triumphant at last night's Association of Online Publishing Awards, winning the coveted Grand Prix Prize, for its Stats Zone app, along with gongs for best use of mobile and best innovation award.

Judges at the 11th annual Digital Publishing Awards, held in Camden’s Roundhouse last night, were impressed with how the long-standing print title had developed and implemented its digital first idea and execution, calling upon ‘all of the best and most creative skills of our industry’.

The app, which tracked the movement and performance of football players to provide statistical comparative analysis of players during a game, was heralded for "leveraging audience and data", with judges concluding "this entry delivered a genuinely innovative idea that elevated its brand to a new level of product thinking".

David Hall, editor of FourFourTwo, said: "FourFourTwo’s performance at the AOP Awards last night was a massive thumbs up for the brand from the digital world. To have our Stats Zone app win not only the Innovation category and Use of Mobile but also scoop the Grand Prix award laid down a marker that confirms what we’ve known for some time: FourFourTwo is more than just a magazine."

Also on the night, Future won the prestigious Digital Publisher of the year award in the consumer category and the Launch award for its magazine portfolio on Apple newsstand. The judges noted Future’s "bold investment, successfully working with Apple to deliver strong commercial results and highlighting a commitment to the future."

The Mail Online won the digital ad sales team award, for "a team at the head of its game, who really took the bull by the horns in the judging year."

Deezen won the digital publisher of the year in the business category, which was awarded to Haymarket Business Media last year while AOL Huffington Post Media Group, which celebrated its first anniversary in the UK this week, won the Pureplay Publisher 2012 award.

IPC Media went into the awards with 15 nominations, and won two categories for NME.com for its use on social media and consumer website.

Incisive Media’s Business Green won best editorial team in the business category, while Shortlist Media’s Shortlist won best consumer editorial team. The award for the best website went to UBM’s Property Week.

Winners and judges comments below

Launch 2012

Winner: Future magazine portfolio on Apple Newsstand - Future

Judges’ Comments: ‘A bold investment, successfully working with Apple to deliver strong commercial results and highlighting a commitment to the future.’

Highly commended: Emerald Street - Shortlist Media

Editorial Team - Business 2012   

Winner: BusinessGreen - Incisive Media

Judges’ Comments: ‘A good old fashioned B2B editorial success story.  Small team getting great results by building influence and securing exclusives.  In a challenging sector,  delivered real value back to the business.’

Editorial Team - Consumer 2012   

Winner: Shortlist - Shortlist Media

Judges’ Comments: ‘A tiny team delivering pitch-perfect content for a young brand and clearly having fun in the process.’

Highly Commended: Guardian - Reading the Riots - Guardian News & Media

Research & Insight Project 2012

Winner: Online Engagement: 'Myth' or Metric? - BSkyB & Cranfield School of Management

Judges’ Comments: ‘Challenged existing concepts and provided a template for the future evaluation of engagement. A foundation stone study the judges are sure we'll see referenced in many future works, it’s a good balance of commercial and academia.’

Digital Ad Sales Team 2012

Winner: Mail Online

Judges’ Comments: ‘A team at the head of its game, who really took the bull by the horns in the judging year.’

Highly Commended: Parenting - Immediate Media

Digital Advertising Operations Team 2012   

Winner: Trinity Mirror

Judges’ Comments: ‘A great story about a hard working team with bags of personality who really roll their sleeves up and get stuck in. The judges thought it a remarkable effort and most impressive how such a small team had trafficked so many campaigns across the year, while working within such a large sales team.’

Highly Commended: Telegraph

Product Team 2012   

Winner: Auto Trader Mobile Product Team

Judges’ Comments: ‘The winners had very clear objectives and exceeded them. A truly innovative customer-focussed team whose approach puts the business in a good place for the future.’

Highly Commended: BSkyB Mobile Applications and Services Team

Innovation 2012

Winner: FourFourTwo Stats Zone app - Haymarket

Judges’ Comments: ‘Brilliant innovation in a competative space. Demonstrating excellent viral credentials with fantastic real-time features for users.’

Highly Commended: The Guardian Facebook App

Cross-Media Project 2012   

Winner: Farmers Guardian Tractor Factor - Briefing Media

Judges’ Comments: ‘Tractor Factor created wow factor on a small budget, with very creative use of an existing idea totally customised to its target audience.’

Highly Commended: Gardener’s World / PG Tips - Immediate Media
Top Gear / Hertz - Immediate Media/BBC TopGear

Use of Mobile 2012   

Winner: FourFourTwo Stats Zone App - Haymarket

Judges’ Comments: ‘A standalone app ideally suited to mobile which seamlessly integrated social features all of which powered its commercial success.’

Commercial Partnership 2012

Winner: Microsoft - Ford C-Max - Microsoft

Judges’ Comments: ‘The only entry you couldn't have done 2 years ago. It's an integrated, cross-platform solution that really worked. The judges liked the innovative concept and would like the industry to aspire to this.’

Use of Video 2012   

Winner: Guardian Music - Guardian

Judges’ Comments: ‘Producing everything from live streaming to full scale editorial content, this team has mastered telling stories with video native to digital platforms. The quality of its output would be the envy of some broadcasters.’

Use of Social Media 2012   
Winner: NME.com - IPC Media

Judges’ Comments: ‘Reimagined the whole brand through the intelligent use of social media, covering all touchpoints and platforms appropriate to its audience.’

Digital Editorial Individual 2012   

Winner: Alex Fletcher, Digital Spy - Hearst Magazines UK Judges’ Comments: ‘A stand-out winner - you can see his energy and enthusiasm had a direct impact on the overall success of the site.’

Highly Commended: Paul Lewis - Guardian  

Technology Partner 2012   

Winner: Local Stars  

Judges’ Comments: ‘Local Stars brought order to the chaos of online advertising with a groundbreaking solution that harnesses the long tail of demand.’ Highly Commended: Pugpig   

Website - Business 2012

Winner: Property Week - UBM

Judges’ Comments: ‘A well-rounded B2B brand that innovated in 2011 with impressive mobile and subs strategies linked to strong commercial success, making this a worthy winner.’

Website - Consumer 2012   

Winner: NME.com - IPC Media

Judges’ Comments: ‘With a host of innovative partnerships, a  great example of how digital has become the dominant platform for a brand has made a successful transformation from print to digital.’

Highly Commended: Digital Spy - Hearst Magazines UK

Pureplay Publisher 2012 

Winner: AOL Huffington Post Media Group

Judges’ Comments: ‘With a very strong product portfolio, they are market leaders that have shown strong growth over the past year. On a number of initiatives they are leading the market. Strong strategic vision and measurable execution.’

Digital Publisher - Business 2012

Winner: Dezeen

Judges’ Comments: ‘A smart entrepreneurial brand, with beautifully designed products - from websites to pop-up shops.  Strong evidence of experimentation, fast growing revenue and audience.’

Digital Publisher - Consumer 2012   

Winner: Future Publishing

Judges’ Comments: ‘From its innovative approach to new launches, significant organic growth to reaching the tipping point where digital revenues offset those from print - Future is the deserving winner!’

Grand Prix 2012

Winner: FourFourTwo Stats Zone App - Haymarket

Judges’ Comments: ‘The judges were impressed with how the winner developed a long-standing print title with a digital first idea and execution that called upon all of the best and most creative skills of our industry. Leveraging audience and data, this entry delivered a genuinely innovative idea that elevated its brand to a new level of product thinking.’

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