Havas Media wins Ubisoft's £16m media business

Paul Frampton: CEO, Havas Media
Paul Frampton: CEO, Havas Media

Havas Media has won the £16 million media planning and buying business for interactive entertainment firm Ubisoft, previously handled by Maxus.

The Ubisoft business spans across 17 countries in Europe, including the UK, and also in Australia. The account includes the management and central coordination of all of Ubisoft's central and local media activation.

Geoffroy Sardin, senior vice president sales and marketing at Ubisoft, said: "We are very pleased to announce our partnership with Havas Media.

"During the competitive pitch process the team were able to clearly demonstrate their vision that will provide answers to today’s challenges in the media landscape as well as supply us with insightful consumer understanding and meaningful connections through their approach to data driven content.

"We believe that Havas Media is the right partner for us to ensure our communications have the greatest possible impact."

Paul Frampton, CEO, Havas Media, said: "We are thrilled to be working with Ubisoft and some of the world's most exciting gaming brands.

"We look forward to delivering the Havas vision of unifying data and content to create truly meaningful connections with loyal gaming communities and new audiences." 

Rob Cooper, MD at Ubisoft UK, said: "We are pleased to be working with Havas as our new media agency in the UK.

"They clearly understand the importance of data centric content strategy. We look forward to seeing what they can achieve with the great content we produce here at Ubisoft."

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