Havas Media on Wednesday announced it has been named media agency for game developer Ubisoft across 17 countries in Europe as well as Australia. Havas takes over the business from Maxus.
The deal, valued at $25 million, includes the management and central coordination of all of Ubisoft's central and local media activation.
Ubisoft, based in France, is known for developing and publishing video games including "Assassin’s Creed," "Splinter Cell," "Far Cry" and "Rainbow Six."
Geoffroy Sardin, senior vice president sales and marketing at Ubisoft, said: "We are very pleased to announce our partnership with Havas Media.
"During the competitive pitch process the team were able to clearly demonstrate their vision that will provide answers to today’s challenges in the media landscape as well as supply us with insightful consumer understanding and meaningful connections through their approach to data driven content.
"We believe that Havas Media is the right partner for us to ensure our communications have the greatest possible impact."
Paul Frampton, CEO, Havas Media, said: "We are thrilled to be working with Ubisoft and some of the world's most exciting gaming brands.
"We look forward to delivering the Havas vision of unifying data and content to create truly meaningful connections with loyal gaming communities and new audiences."