Havas Media Group has formally partnered with New York-based content marketing platform NewsCred in a bid to expand its content capabilities.
Through the partnership, Havas Media Group will have access to 5,000 publishers including the Associated Press, Al Jazeera, the BBC, Bloomberg, CNN, The Economist, The Guardian, Gawker and New York Magazine.
NewsCred’s cloud-based software will improve the way Havas Media Group clients manage the creation and production of content. All clients of the Havas group can also use the software to improve their own company websites.
The HMG social shop Socialyse will use the NewsCred software to improve its social campaigns. Socialyse’s "social newsrooms," currently in London, New York and Paris, are already using the software
Dominique Delport, global managing director of Havas Media Group, said: "Two thousand fifteen is the year of content for Havas. This has been an incredible nine months of working together, and we are so pleased to formally add the team at NewsCred to our future.
"This New York startup, its inspiring CEO and their 210 employees have created a simple way to understand how we can use content to build meaningful relationships with people. Brands need more relevancy and consistency than ever. Our partnership with NewsCred provides our clients with the sort of agility and speed that can mean the difference between success and failure."
This article first appeared on campaignlive.co.uk.