Wright was formerly head of creative at the group's specialist division, Havas Sport & Entertainment, which merged with Cake, another of its divisions, to become Havas SE Cake earlier this month.
The new role will see Wright responsible for implementing and creating an entirely new creative team with group chief strategy officer Graeme Douglas, as well as driving the creative process across the entire group.
He will create integrated solutions for existing clients including O2, Barclays, Nationwide, Pernod Ricard, Nando's and Eurostar, and will also be involved in new business pitches.
Prior to joining Havas Media Group, for seven years Wright worked with the likes of PlayStation, San Miguel, Heineken, Converse and Red Bull as partner at agency Amplify.
Wright said: "I am truly excited to take up this new position as group creative director. The idea of ‘creativity’ within a media agency may to some feel incongruous but in fact, with the way technology and media has changed our world so rapidly, I believe that now this is its natural home.
"The creation of this role is a reflection of both this shift and also Havas Media Group’s continued dedication to deliver best in class strategy and innovation for our clients, new and existing, across the group."
Douglas added: "For too long the role of ‘the creative’ has been the exclusive domain of the creative agency. This notion is dead. Nick is the ideal person to lead our relentless pursuit of excellence in creative thinking that goes beyond what brands say but into how brands behave, regardless of platform or media channel."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.