Hasbro to create Monopoly-themed game experience in New York

Hasbro and Lucktastic, the US gaming app, are creating a Monopoly-themed game show experience in the US.

The event in Madison Square Gardens will be broadcast live on Facebook. It will take place on 5 January.

Players will be encouraged to roll the dice to win Lucktastic merchandise and gift cards. They will also gain access to an "unlock code" for five chances to win $100 (£74).

Mark Blecher, senior vice president for digital gaming and licensing at Hasbro, said: "Whether fans play face-to-face, on mobile or online, there is a Monopoly experience to fit every lifestyle.

"We are excited to collaborate with Lucktastic on their interactive game show so that fans can connect with Monopoly in a fun, new way."

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free