Harvey Nichols "shoplifters" by Adam & Eve/DDB

Adam & Eve/DDB's campaign to promote Harvey Nichols' new Rewards app uses real CCTV footage of shoplifters stealing from the company's Knightsbridge store.

Keen to avoid glamorising crime, Harvey Nichols shows the offenders – whose faces are obscured by cartoons – getting their comeuppance at the end of the online ad when they are chased down by security and thrown in holding cells. The strapline is: "Love freebies? Get them legally." The work was created by Ben Stilitz and Colin Booth. Blinkink’s Layzell Bros added the cartoon faces to the CCTV footage, while Marcelo Krasilcic photographed the print campaign.