Harvey Nichols "Britalia" by Adam & Eve/DDB

The "Britalia" campaign by Adam & Eve/DDB takes some artistic licence with the subtitles for a scene from Luigi Pirandello's play Come tu mi Vuoi (As You Desire Me).

In this version, the emotional couple are distraught that someone called Harvey Nichols has taken their favourite Italian items, including a Valentino dress, an Armani lipstick and Versace underpants.

The campaign has been created in partnership with the Italian Ministry of Economic Development and the Italian Trade Industry.

Credits

Group creative and marketing director
Head of marketing
Chief creative officer
Executive creative directors
Art director
Copywriter
Head of design
Agency producers
Business director
Account director
Account manager
Agency planner
Media agency
Executive producers
Producer
Director
Director of photography
Editing company
Editor
Post-production
MPC
Post producer
VFX supervisor
Colourist
Audio post-production

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