Harrods to launch fragrance garden at Chelsea

The garden will be available to visit at the Chelsea Flower Show
The garden will be available to visit at the Chelsea Flower Show

Department store Harrods has revealed it will exhibit its new concept garden at the Royal Horticultural Society (RHS) Chelsea Flower Show in May.

Named ‘The Fragrance Garden’, the installation has been designed in collaboration with gardener Sheena Seeks as a celebration of perfume through the medium of flowers. Flowers will appear enclosed in oversized laboratory beakers and test tubes on one side of the garden and reappear on the other side as giant paper balloons.

The garden will also feature augmented reality images on giant screens that will spring to life when viewed through a phone or tablet.

Deb Bee, director of creative marketing at Harrods, said: "We’re delighted to be exhibiting at the RHS Chelsea Flower Show for the first time, in 2015. We are committed to giving our customers an innovative experience and creating a concept garden in collaboration with an award-winning designer is an ideal platform from which to do this."

Seeks added: "This is a fantastic opportunity, working with Harrods to create a truly innovative garden. Designing this garden has given me the freedom to explore the idea of the garden as a space where nature meets technology."

More: Harrods to unveil interactive Fabergé window

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