Launching yesterday (5 May) and running until 31 May, the bus stop at Hyde Park Corner will emit a series of floral scents that are associated with the campaign, which seeks to celebrate summer. It is designed to encourage people to visit the department store and experience the in-store elements of the campaign for themselves.
Harrods will also install a flower wall at the entrance of its Salon de Parfums department on the sixth floor. The flower wall will be complete with paper flowers, and customers can pick their petals for the chance to win 15 prizes and experiences each day, from brands including Versace, Godiva and La Prairie.
Throughout the month the floral creations of a total of 22 beauty brands including Dior, Victor & Rolf, Moroccan Oil and Prada will feature in the department store’s Brompton Road windows.
Harrods will also emit a scent of fresh Easter lilies throughout the store, which is designed to add a further sensory element.
Departments including beauty, home, food and fashion will take part by presenting floral fragrances, masterclasses and visuals.
The campaign will come to a close at the Royal Horticultural Society Chelsea Flower Show at the end of May, where Harrods will exhibit The Fragrance Garden, a concept garden created in partnership with award-winning garden designer, Sheena Seeks.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.