Harrods brings back Fashion Re-Told charity pop-up

Summer-themed store benefits NSPCC.

Luxury retailer Harrods is repeating its Fashion Re-Told initiative, which saw it curate and staff a temporary charity shop to raise more than £110,000 for the NSPCC in April last year.

For its second year, the pop-up has moved from Sloane Street to 51 Marylebone High Street and has been given more elaborate decoration that includes a striking entrance designed by luxury florist Flowerbx.

The space is inspired by an English summer garden and has also been scented by NSPCC supporter Jo Malone London.

The pop-up, which will be staffed by Harrods and NSPCC volunteers, will sell a curated edit of new and preloved designer womenswear, menswear, childrenswear and accessories donated by brands such as Stella McCartney, Chloé, Self-Portrait, Calvin Klein and Ralph Lauren. It will be open until 2 June.

Michael Ward, managing director at Harrods, said: "With Fashion Re-Told, our ambition is to change the public’s perception of charitable shopping by offering a Harrods level of service, product range and shopping experience. We want Fashion Re-Told customers to leave not only knowing that they have raised money for a hugely important cause, but also having bought a luxury item and experienced a truly unique shopping experience."

The retail space was donated by Marylebone landlord The Howard de Walden Estate.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free