Hangover remedy feels St. Patty's pain in hilarious animated spots

Humanaut push for Blowfish includes a new website and package design

What does a hangover feel like? Plenty of people will find out this weekend, after a long night of drinking green St. Patty’s beer or celebrating the first games of March Madness. But the morning after is a hellish experience, both for the former partygoer and everyone around them. A new digital campaign for the hangover remedy Blowfish animates the awkwardness with hilarious visual metaphors. Two 30-second spots from Humanaut are running online, along with display banners on Facebook, Instagram and Google. The agency also redesigned the product’s packaging and website.

Credits

Client
CMO at Blowfish
Agency
Media Agency
Campaign Title
Chief Creative Director
Chief Strategy Officer
Account Supervisor
Creative Directors in Residence