Hanes 'Follow That Sock' by The Martin Agency

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Hanes "Follow That Sock" by The Martin Agency.
Hanes "Follow That Sock" by The Martin Agency.

Interactive campaign traverses Disney World

Have you ever wondered where that missing sock in your laundry went? A new campaign by The Martin Agency for Hanes suggests it's lost in the Magic Kingdom.

The digital creative shows an anthropomorphic sock puppet (one member of a family of socks, naturally) lost at Disney World.

Participants in the campaign can help track down Edwin, the missing sock, by starting at the website followthatsock.com and then continue the search on social media.

The Martin Agency has worked with the clothing maker since 2001.

Campaign credits

Client: Hanes
Agency: The Martin Agency